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Penny Snowden

After qualifying as a secondary school PE teacher, I spent 35 years in the world of sports governance, marketing, event creation and sponsorship, holding senior positions with Word Athletics and board director at CSM Sport and Entertainment under Lord Sebastian Coe.
During my time as company director, I undertook various HR responsibilities and was approached for work experience by 15-16 year olds. I realised how challenging it was to make this a valuable experience for them and that few had any preparation for how to make the most of the opportunity. I set up Active Leaders with this in mind, using simple activity to develop confidence, leadership skills and going a step further to create the link to employability.

Conrad Rowland

I am a qualified accountant and business consultant. My career required me to work at board level across Europe, in South Africa and South America, advising companies on development and growth strategies. A “light bulb moment” at the 2012 London Olympics saw me change direction and commit to the development of young people as athletes and leaders.
I qualified as both a performance and development coach, leading one of the largest junior athletics clubs in the UK. I aspire to help and develop young people, based on sharing experiences. I encourage all to a show a willingness to seek new opportunities and to push boundaries. I believe in learnings being tangible, relevant and practical, allowing them to be taken into the real world where young people can engage and inspire change. Active Leaders is a great starting point for young people and embodies all that I believe in their personal development journey.

Amanda Watkins Cooke

I qualified from De Montfort University with a Bed (Hons) degree in Secondary PE Teaching. After 16 years teaching PE at primary and secondary levels, with 9 years as Director of Sport, I have joined Active Leaders because I have seen the positive impact its leadership training can have on young people. On a personal level, I am passionate about getting people of all ages moving. I love all types of activity – especially walking, having recently completed the Thames Path, trips to the gym and Paddle-boarding. My favourite sport above all is football!


To contact any of the above or for more information please send an email to and we will respond as soon as possible.